Author
Arjun co-founded AIVA in 2024. Spends most of his time talking to customers and writing essays on the blog. Believes most B2B problems are a writing problem.
Every business owner we've spoken to has the same two problems: answering the same questions over and over, and managing bookings by hand. AIVA was built specifically for these.
Two years bootstrapped, profitable since month 14. Here's what the alternative looked like — and why we said no.
The patterns, the surprises, and the one thing every successful customer had in common.
The conversion math that convinced us to remove signup friction — and what happened after we did.
We rebuilt AIVA from the ground up in 2025 — faster, more languages, less infrastructure. Voice latency cut in half. Frankfurt and Virginia regions live. Here's what we changed and what it cost us.